If you have been ignoring mobile marketing for the past year then you have a huge market that you haven’t tapped yet. Just look at all the smartphones and tablets being sold today. Most of the people will be getting online using these devices and targeting them for your marketing is what you should be doing now.
The first step in entering the mobile market is by having a mobile version of your website. As we all know these mobile devices have pretty small screens. A website that may look good on your 20 inch desktop monitor might not look that good on a mobile screen. There are some tools that can automatically format your site for mobile viewing by creating a mobile version of it. I suggest you check these tools out.
Your next step is to get as much information as possible on the mobile scene. Try to stay updated on the latest news and trends on mobile. Listed below are some of the resources you can check out.
- Mobile Marketing Watch
- Near Field Communications
- 2d Code
- Google Mobile Webmaster Tools Help
- Google Mobile Ads YouTube Channel
- Wikipedia – XHTML Mobile Profile
- W3C Mobile Web Best Practices
- Mobile Awesomeness
- Mobile Marketing Linkin Group
Now that you’ve got all the basics covered lets discuss about mobile marketing.
Use Narrow Targeting
One mistake you can make here is targeting widely. This is a problem since there is still no proper tool to track down analytics on the mobile front. Try targeting a specific handset model of a specific carrier. If you can target non-smartphone users then this will be great since they will give you a higher conversion rate.
Know What You Are Offering
Try to understand your offer and know how it converts. One important factor here is to also get to know how your competition is running their offer. This way you can do a comparison and see where they are succeeding. This may sound easy but it really isn’t since there’s not a lot of intelligence tools out there that can gather this data on the mobile front.
Just like other marketing mediums, mobile marketing requires constant testing on your part. Try to run numerous ad copies and see how they perform. The data you gather from these tests will show you which ones will be successful and which ones are not. You will want to have at least 5 versions of a particular ad copy and see which ones work best.
Although there are still not a lot of people concentrating on mobile marketing efforts the shift is already in that direction. With tablets and smartphones currently dominating laptop sales we will be seeing more people accessing the Internet on the go. And with more people accessing content using mobile devices it’s going to be a race as to who can provide the best marketing plan for this segment.